Socially Responsible Investing means different things to different people. To some, it may mean avoiding industries that they find objectionable such as tobacco, weapons, or pornography. To others, it may mean seeking out companies that protect the earth’s environment. Others may think it means companies that allow women and minorities to reach their full potential. The point is social responsibility is personal. Over the past few years, a standard has emerged that attempts to define a broad definition of social responsibility in an attempt to create a framework that allows investors to build and benchmark institutional quality portfolios around this idea. It’s called ESG.